Hello fellow B2B amigo!

Who was behind yesterday's mysterious teaser? California-raised, now living in Texas, with a stint in France? Graduated at 16? And a 1:1 ABM expert?

It could only be Amber Bogie.

Amber’s one of my all-time favorite ABMers because she blends creativity with strategy. Something rare in a field where many just “spray and pray,” running ads across thousands of accounts and hoping something sticks.

But Amber’s approach? Completely different. She’s all about ultra-personalized, 1:1 or 1:few. campaigns that truly resonate with key accounts. She’s a master at aligning sales and marketing, using data to craft experiences that feel tailor-made. She loves tools but for her It's not just about using tools; it’s about being smart and intentional with them.

Honestly, my eyes glaze over when I hear someone say they’re doing ABM, only to find out they’re just running bad lead-gen campaigns slapped with a new label. Many ABM vendors are to blame for this. Let’s cut to the chase though: Amber is the real deal. She’s a no-BS marketer, laser-focused on doing great marketing. The kind that makes your ideal accounts sit up and pay attention. Her approach is all about creating jaw-dropping experiences, like sending personalized bobbleheads.

She’s not just an ABMer—she’s more of an ABXer (Account-Based Experiences). The queen of making sure every interaction feels custom-made and unforgettable.

Amber, the bobble head and a dutch marathon

Channel/Type of activation: Gifting and direct mail ABX campaign.

This is one campaign of my favorite ABM campaigns ever. It has a fun, personal twist to get the attention of a CFO at a multi-billion-dollar bank—a tough person to reach. Amber’s team discovered he loved marathons and had shared a photo of himself running a race in the Netherlands. So, they went all in and created a custom bobblehead of him, down to the exact race outfit, bib number, and sponsor logos. The effort paid off, and Amber landed a meeting!

This kind of creativity shows how a spot-on personalization can go a long way in breaking through to hard-to-reach execs. No tools, no complicated marketing just out-of-the box and a human approach

Amber and her $800 pipeline ABM campaign that includes a french novel

Channel/Type of activation: Gifting and direct mail ABX campaign for different personas inside the Buying Committee

Amber launched an ABM campaign to target six C-level executives at a multi-billion-dollar B2C company, spanning multiple products across divisions. Reaching one exec is tough, let alone six, so the team crafted a custom-branded PDF that aligned the company's five-year goals (sourced from investor calls and 10K reports) with each executive’s division and product responsibilities. The PDF was designed to match the company’s internal branding, making it feel familiar and relevant.

To ensure it reached the right hands, personalized gifts were sent to the executives' assistants—including a French novel for one assistant who had a Master’s in French, making the approach both thoughtful and highly targeted. This strategy resulted in four out of six meetings and generated $800K in pipeline. 

Something I also enjoy about her are her interviews about marketing, ABM and the importance of personal development in being a successful ABMer.

2. LinkedIn post of the month

3. What’s New and what’s coming next?

3.1 My ABM workshop on LInkedIN offices in Paris

I hosted an ABM event and workshop last Tuesday at LinkedIn's Paris office, and it was a blast! More info here. We tackled the 6 most common ABM mistakes and, more importantly, how to fix them. I challenged the 40 attendees to create their own ABM Use Case with a campaign, and we even had a winning team that came up with an amazing strategy. I was not alone, Antoine Fadlallah from N.Rich and LinkedIn France team Mathilde Degrugilliers and Hugo Welter were by my side.Kudos to all of them!!

Keep an eye on my LinkedIn posts. I'll be sharing their winning Use Case in the next few days!

3.2 ABM webinar this Thursday with Influ2

I am a speaker at this online event organized by Influ2. We will be breaking down 100% actionable tips from audience selection to budgeting or playbooks. If you want to miss it, then don’t subscribe here!

That’s it for this 2nd ABM drop. Be sure to stick around for the next drop on Tuesday, November 5! In the meantime, make sure to follow my content on LinkedIn to have spill-all-the-bean type of content!

Hasta la vista amigosss!

Tania