Hello fellow B2B amigo!

I’m so excited to finally launch the first episode of In the Weeds! I’ve spent a ton of time thinking about the format, topics, and the angle—let’s just say I’ve been in the weeds myself on this one.

One thing’s for sure: I wanted this newsletter to be community-driven and people-focused, offering real, actionable insights straight from the ABM trenches.

Every month, I’ll be inviting a fellow ABMer to share the nitty-gritty details of their ABM program. No fluff, just a deep dive into what’s working, what’s not, and what they’re learning along the way.

1.Clarisse’s Djomkam from Snowflake

For this first edition, I’m thrilled to have Clarisse Djomkam, who leads Snowflake’s ABM program for France. She just hit her two-year anniversary at Snowflake (go check out her post—it’s a great intro to who she is!). Stop by and congratulate her on her anniversary!

I’ve known Clarisse for a while now, and trust me, she’s someone you need on your radar. She’s smart, fun and knows how to make ABM come to life. Seriously, follow her and shoot her a congrats on her milestones!

Clarisse’s Djomkam’s ABM program

Channel/Type of activation: Events partnership for ABM programs

Clarisse and her team partnered with a customer at their group’s annual trade show—but instead of setting up the typical booth in the partners’ section, they shared space with the customer. The goal? Spotlight the real-world use case the customer developed with Snowflake, which made their presence stand out in a sea of traditional booths.

To drive even more traffic, they pulled off a nostalgic twist—a grip machine with Snowflake’s mascot plush toys as prizes. It created a buzz across all levels of the company.

And the cherry on top? They ended with a guerrilla-style photo-op featuring a life-size cardboard cutout of the mascot, right in the customer's space. That photo was posted on LinkedIn, specifically targeting the customer’s General Manager, who not only saw it but engaged with it.

2. LinkedIn post of the month

3. Some ‘in the weeds’ projects I’m working on

Here are the four projects I’m pouring my heart and soul into this September. Each month, I’ll dive deep into one of them. You just have to tell me which one you’d like to learn more about. How? Just reply to this email with the number or name of the project you’re interested in.

I will dive into the project that gets the most votes:

1.  An ABM audit🔍

2. Hubspot set-up for ABMr 🤝

3. An ABM platforms comparison ⚖️

4. LinkedIn program to build pipeline and leads💼

5. An ABM training program for B2B marketers for an American SAAS company most of you know 📚

That’s it for this first edition. Be sure to stick around for the next drop on Tuesday, October 2nd! You will have a full dive into the most voted project (content above) and many more suprises!

Hasta la vista amigosss!

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